up to50%
DEAL
Up to 50% Off on Select Items
Full conditions were not supplied. Check restrictions on the merchant website.
SELA
SELA sells clothing, footwear and accessories for adults and children. Online orders can be delivered, collected from a pickup point or picked up free from an eligible store.
Current SELA offers
Offers are ranked by benefit: fixed-amount savings from highest to lowest, then percentage discounts, followed by deals without a numeric saving.
10%
CODE
10% Off Your First Order of Stylish Family Clothing
Get a 10% discount on your first purchase of stylish clothing for the whole family.
Valid until 31.12.2026
DEAL
DEAL
Earn up to 5% back in SELA points and redeem up to 30%
Members earn 5% in points on full-price goods and 2% on sale goods.
Conditions
- Points can cover up to 30% of a later full-price purchase and do not stack with promo codes.
DEAL
DEAL
Free pickup of an online order from an eligible SELA store
Add items to the basket, choose store pickup and an available location.
Conditions
- The order is prepaid
- after the readiness notice, eligible items can be tried on and partially returned at the till.
Valid until 31.12.2026
DEAL
DEAL
1,000 birthday bonus points for SELA loyalty members
SELA loyalty members receive 1,000 bonus points for their own or a child's birthday.
Conditions
- Check profile details and the points expiry in the account.
DEAL
DEAL
Children's Shoes Collection
Full conditions were not supplied. Check restrictions on the merchant website.
DEAL
DEAL
Jeans for Girls
Full conditions were not supplied. Check restrictions on the merchant website.
DEAL
DEAL
Women's Clothing Sale
Full conditions were not supplied. Check restrictions on the merchant website.
DEAL
DEAL
Men Clothing Sale
Full conditions were not supplied. Check restrictions on the merchant website.
Recently ended offersThese offers have ended and cannot be used now.
No recently ended offers are shown for this store yet.
Step by step
How to use an offer
A concise sequence from choosing an offer to checking its conditions.
- 01
Choose a department and check material, size guide, colour and availability of the required size.
- 02
Add items to the basket.
- 03
Apply an eligible promo code or choose loyalty-point redemption; the two may not work together.
- 04
Confirm the final price, basket contents and discount restrictions before payment.
- 05
Choose fulfilment according to fitting, partial-purchase, prepayment and address availability.
Before and after checkout
Delivery and fulfilment
SELA offers store pickup, courier delivery, pickup points, lockers and Russian Post. Fitting and partial purchase are not available for every method, while some options require prepayment. Exact availability and cost are shown for the selected address at checkout.
Returns and cancellations
For an online-order return, keep the item unworn and undamaged with factory tags and packaging. Eligible goods can be returned to a company-owned SELA store or sent to the warehouse as instructed. An online exchange is handled as a return followed by a new order.
Payment options
Available payment methods depend on fulfilment. Store pickup and some delivery methods require prepayment, while fitting-enabled options may support other methods. Check the available method and final total in the basket.
Important conditions
The first-order discount does not apply to already discounted goods. Loyalty-point redemption does not stack with promo codes or other campaigns, so compare both options before payment and keep the one that reduces the final total most.
Customer support
For order support, prepare the order number, item reference, fulfilment method and problem description. For a defective or incorrect item, also retain photographs and proof of return-postage costs.
When this page is useful
Compare the product category, minimum spend, purchase channel and final basket total as well as the headline percentage. A first-order code, loyalty points and sale pricing may follow different rules.
Offers at a glance
Offers last changed: August 14, 2026
- 9
- Available now
- 1
- Promo codes
- 8
- Without a code
- 0
- In recent history
Frequently asked questions
Why is SELA's 10% first-order discount shown only once?
Affiliate feeds can submit the same benefit as both a deal and a promo code. The discount is for a first order and excludes already discounted goods.
Can I use a SELA promo code and redeem loyalty points together?
No. The official terms do not allow loyalty-point redemption to stack with promo codes or other campaigns. Compare the basket total with each option separately.
How do I choose SELA delivery with fitting and partial purchase?
Choose a method that explicitly lists those options at checkout. Delivery without fitting, express delivery and some pickup methods may require prepayment and may not permit partial rejection.
Can I return an online SELA order to a store?
An eligible online-order item can be returned to a company-owned SELA store, but not to a partner location. Keep the item, tags, packaging and proof of purchase; additional rules apply to some categories and payment methods.
